documentary video production
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    learn more 		What is a WADU Moment?
WADU Moments are 30 second webmercials similar to PSAs (Public Service Announcements) in support of wildlife. Webmercials resemble television infomercials but they are shorter and appear on the internet. Their run time ranges from 30 seconds to 3 minutes (we recommend 30 sec. to 1 min.). They have the advantage over television ads because they are interactive, allowing a website visitor to view an ad at the point of sales. After the digital video production is complete, the webmercials are compressed and converted into different streaming media formats or flash presentations so that website visitors can become website customers.
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    learn more
Research says that more than 60 million US households are online. Webmercials will greatly increase the impact of your website. Many companies generate an average of 10-20% of their business from their websites; some companies have increased their online sales by up to 20% simply by adding a webmercial to their website. Webmercials are a cost-effective way to connect with your target customers and know immediately if this marketing strategy is adding to your bottom-line. Of course your sales will greatly depend on the amount of traffic to your website, so a member of our network can help you increase your online traffic.


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    learn more 		Mini-Docs
A mini-doc is a short documentary with an average run time of 3-5 minutes (we recommend 2-3 minutes, especially for the web). These mini-docs often appear on websites that host podcasts (not just to ipods). Similar to webmercials, mini-docs can help companies attract the right client. By contrast to webmercials, mini-docs implement a documentary style similar to reality TV to tell a short story. The narrative style yields a feeling of endorsement similar to publicity. Think about the difference between buying a full page ad versus having a reporter write a feature article about your company for a local newspaper. Think about shows like BAY AREA BACKROADS and EVENING MAGAZINE with your company as the focus of a segment- how much would you pay for that?

*Check out the screening room for more information about the animals & flash video.

*You will need Apple's Quicktime Player to play the clips on this website. The quicktime player may be downloaded for free on the apple website at: http://www.apple.com/quicktime/mac.html
The following files lead to quicktime files that are all dial up friendly. You may download the quicktime player for free at the apple website. To view a sample clip, click on the blue text, for example
*Download the Quicktime player for free at the Apple website.

Basic (2MB)- "economy" version:
  • one (1) camera set up
  • one (1) location visit (30 minute visit)
  • up to one (1) layer of audio: voice over (scripted message read by business owner)
  • up to two (2) end titles (business name, what they do, & contact information)
Plus (2MB)- "compact" version:
  • up to four (4) camera set ups
  • one (1) location (1 hour visit)
  • up to two (2) layers of audio: voice over and music (stock or royalty-free)
  • up to two (2) end titles (business name, what they do, & contact information)
Bonus (2MB)- "mid-level" version:
  • up to four (4) camera set ups
  • up to two (2) neighboring locations (2 hour visit total)
  • up to five (5) edits connecting the visuals
  • up to three (3) layers of audio: voice over, testimonials, and music 
  • up to two (2) end titles (business name, what they do, & contact information)
Personal Trailer (2MB) "premium" version:

  • up to ten (10) camera set ups
  • up to four (4) neighboring locations (4 hour visit total)
  • up to nine (9) edits connecting the visuals
  • up to three (3) layers of audio: voice over, testimonials, and music
  • up to two (2) end titles (business name, what they do, & contact information)
  • up to two (2) intertitles (text to provide supplemental information)
Broadcast Ad (2MB) - "luxury" version:

  • a one-hour pre-shoot location meeting
  • up to ten (10) camera set ups
  • up to two (2) cameras, "multicam"
  • up to six (6) sublocations of one primary locations (4 hour visit total)
  • up to nine (9) edits connecting the visuals
  • up to three (3) "composite" or split screen frames
  • up to four (4) layers of audio: voice over, testimonials, ambient location sounds, and music (original)
  • up to two (2) professional voice actors to read scripted message
  • professional direction of amateur bit actors (in this case children on field trip)
  • up to two (2) chyrons matching existing branding (business name & contact information)
  • up to two (2) intertitles (text to provide supplemental information)
*** this version is "broadcast quality" so it is the caliber of television ads
© Copyright, KEA Productions, 2006