{"id":800,"date":"2013-10-15T10:22:43","date_gmt":"2013-10-15T10:22:43","guid":{"rendered":"http:\/\/keaproductionsdv.com\/wordpress\/?p=800"},"modified":"2013-09-03T06:24:33","modified_gmt":"2013-09-03T06:24:33","slug":"mobile-website-case-study-1","status":"publish","type":"post","link":"https:\/\/keaproductionsdv.com\/wordpress\/mobile-website-case-study-1\/","title":{"rendered":"Mobile Website Case Study #1"},"content":{"rendered":"<p><b>Company: TicketsNow <\/b><\/p>\n<p><b>Industry: Event Tickets<\/b><\/p>\n<p><b>Objective: <\/b><\/p>\n<p>To increase conversions on mobile ticket sales!<\/p>\n<p>&nbsp;<\/p>\n<p><b>Summary:<\/b><\/p>\n<p>TicketsNow.com is a ticket resale site where consumers can buy and sell tickets to concerts, sporting events, and other ticketed events.<\/p>\n<p>Although the desktop version of TicketsNow.com was viewable on smartphones like the iPhone and Android devices, the site was disorganized, hard to navigate, and difficult to view on a small screen.\u00a0 With 25% of all online ticket sales taking place on a mobile device, TicketsNow decided to implement a mobile website to increase conversions on mobile sales.<\/p>\n<p>TicketsNow decided that for their mobile site, they&#8217;d eliminate unnecessary website elements and make it easier for users to search for the tickets they want.\u00a0 A more streamlined checkout process was also devised for mobile users.<\/p>\n<p>Finally, the ticket website used Google Adwords to specifically target mobile users.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Results: <\/b><\/p>\n<p>Sales grew by 100% with mobile conversion rates increasing by 50%.<\/p>\n<p>As an additional benefit, TicketsNow was able to earn 30% more return-on-investment on their Google Adwords spend by specifically targeting mobile users and directing them to the mobile site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: TicketsNow Industry: Event Tickets Objective: To increase conversions on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[61,62,68,67],"class_list":["post-800","post","type-post","status-publish","format-standard","hentry","category-kea-productions-documentary-web-video","tag-mobile-marketing","tag-mobile-media","tag-mobile-video","tag-mobile-website","clearfix"],"_links":{"self":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts\/800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/comments?post=800"}],"version-history":[{"count":2,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":802,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts\/800\/revisions\/802"}],"wp:attachment":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/categories?post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/tags?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}