{"id":150,"date":"2012-07-11T05:24:26","date_gmt":"2012-07-11T05:24:26","guid":{"rendered":"http:\/\/keaproductionsdv.com\/wordpress\/?p=150"},"modified":"2012-05-24T02:51:01","modified_gmt":"2012-05-24T02:51:01","slug":"history-of-style","status":"publish","type":"post","link":"https:\/\/keaproductionsdv.com\/wordpress\/history-of-style\/","title":{"rendered":"History of Style"},"content":{"rendered":"<p><strong>HISTORY OF HOLLYWOOD CLASSICAL CINEMA STYLE (HCC)<\/strong><\/p>\n<p>\u201cSo what exactly is Hollywood Classical Cinema and why should I care?\u201d you may wonder. Please allow me to share some background and insight into the magic of HCC and then tie in how that approach to meeting audience expectations could have a positive impact on your bottom line.<\/p>\n<p>Originally film cameras were given to bored housewives to keep them out of their husband\u2019s hair. Then a few men saw the potential to make money and developed it into an industry. In the early days of motion pictures, audiences were amused by simple presentations because the technology was so new (like the earliest videogame, <em>Pong<\/em>\u2014which would be no match for <em>Call of Duty<\/em>).<\/p>\n<ul>\n<li>One of the earliest films released in a theater is Porter\u2019s <em>The Great Train Robbery<strong>,<\/strong><\/em> which filmed a train approaching the camera head-on. It appeared to audiences that the train was going to crash into the theater, and some were so na\u00efve about the technology that they actually fled the theater in fear.<\/li>\n<li>Some of you may be familiar with <em>Hugo,<\/em> directed by Martin Scorsese (a true cinephile). It featured Georges <em>M\u00e9li\u00e8s<\/em><em>\u2019s The Black Imp<\/em><strong>,<\/strong> which used editing in a way that dazzled audiences of the early 1900s. The Imp (and some of the furniture) seemed to disappear and move magically from place to place using what we know as jump cuts today.<\/li>\n<li>At the center of cinema\u2019s evolution was storytelling and character development. Orson Welles<strong> <\/strong>brought these two crowd-pleasers together seamlessly with<strong> <\/strong><em>Citizen Kane<strong>.<\/strong><\/em> However, the film\u2019s appeal wasn\u2019t solely based only on storytelling and character development\u2014how characters were presented and how the story unfolded were also vital factors. Welles brought together many different techniques and blended them together to create an \u201cinvisible\u201d style that is referred to as Hollywood Classical Cinema. The invisible style used all the production elements to underscore the narrative without distraction so that the audience could and would focus solely on the story and characters.<\/li>\n<\/ul>\n<p>The moral of the story is that you can be Porter or Georges <em>M\u00e9li\u00e8s<\/em> and simply have fun with a new technology, or you can be Orson Welles and influence multiple generations all over the world. So the question is: Do you want to be a leader or left behind? It is true that many of today\u2019s most-viewed web videos feature big boobs and flaming farts, but that is comparable to hobbies for those desperate Edwardian housewives. Web video is rapidly becoming a major business that influences how business is done and with whom. So the real question is: Do you want to positively influence your prospects and your bottom line?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Did you know?<\/strong><\/p>\n<p><strong>You Can Effectively Engage Your Audience with a Web Video<\/strong><\/p>\n<p>Click-thru rates <a href=\"http:\/\/www.activatemediagroup.com\/solutions\/Why-Video.cfm\">increase by 96%<\/a> when video is embedded in an e-newsletter. Consumers who view a video product demo while shopping are <a href=\"http:\/\/www.activatemediagroup.com\/solutions\/Why-Video.cfm\">85% more likely<\/a> to make a purchase. &#8211;<em>Dan Piech of comScore, OMMA January 2011.<\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HISTORY OF HOLLYWOOD CLASSICAL CINEMA STYLE (HCC) \u201cSo what exactly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[5,6,4,7],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-kea-productions-documentary-web-video","tag-bay-area-video-producer","tag-documentary-movies","tag-video-production-services","tag-web-video","clearfix"],"_links":{"self":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":5,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"predecessor-version":[{"id":175,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/posts\/150\/revisions\/175"}],"wp:attachment":[{"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keaproductionsdv.com\/wordpress\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}