{"id":58,"date":"2012-05-19T07:15:57","date_gmt":"2012-05-19T07:15:57","guid":{"rendered":"http:\/\/keaproductionsdv.com\/wordpress\/?page_id=58"},"modified":"2022-10-24T06:30:43","modified_gmt":"2022-10-24T06:30:43","slug":"services","status":"publish","type":"page","link":"https:\/\/keaproductionsdv.com\/wordpress\/services\/","title":{"rendered":"Bay Area Video Production Services and Mobile Marketing"},"content":{"rendered":"
\"Web<\/a>
Web Video Wagon- Be a Pioneer!<\/figcaption><\/figure>\n

Benefits of Web Video\u00a0 <\/span><\/strong><\/p>\n

Here are some reasons why business owners need web video:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>The Search for Local Business Starts Online <\/strong><\/p>\n

97% of Internet users perform local searches – BIA\/Kelsey, June 2011<\/em><\/p>\n

61% of <\/em>local searches result<\/em> in <\/em>purchases<\/em> –TMP\/comScore, March 2011<\/em>.
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2. Mobile Is A Must: Implementation is Everything<\/strong>
\n61% of users said they would be more inclined to buy from a website that was designed for a mobile device. – Mindjumpers, March 2013<\/em><\/p>\n

More stats that prove how mobile will benefit your business.<\/strong><\/a> (Please note: this leads to an external site.)<\/p>\n

View sample mobile sites.<\/span><\/a><\/strong><\/center> <\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Video Improves Rankings<\/strong><\/p>\n

According to <\/strong>Forrester Research (2010),<\/em> websites containing video are 53 times more likely to appear on the front page of Google results.<\/em><\/p>\n

Search engines LOVE informative content! Content is king, queen, jack and your ace in the hole. 89 million Americans watch up to 1.2 billion web videos a day. –comScore’s <\/em>video<\/em> matrix, December, 2010<\/em><\/p>\n

Don\u2019t you think that ranking higher and improving your SEO would help you with lead generation? Wouldn’t that benefit your company’s sales efforts?<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Video Is the Web\u2019s New Basic Black<\/strong><\/p>\n

YouTube has become the second-largest<\/strong> search engine in the United States. –MediaPost, December 2011<\/em><\/p>\n

Don’t you want to put your company where your customers are?<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Video Engages Users<\/strong><\/p>\n

Click-thru rates increase by 96%<\/a> when video is embedded in an e-newsletter.<\/p>\n

Consumers who view a video product demo while shopping are 85% more likely<\/a> to make a purchase. –Dan Piech of comScore, OMMA January 2011.<\/em><\/p>\n

Increasing conversion rates in an engaging manner was the top priority for the Coyote Point Museum. I worked with the marketing director to attract more families with kids and make the museum appear hip through video. They wanted something to get the kids excited, like the 2004 Six Flags Marine World commercials with the elderly \u201cMr. Six\u201d breaking into an energetic dance. So we showed the target audience\u2014kids\u2014having fun learning about wildlife, and we featured upbeat music. Check out our Video Production Services Packages<\/a> overview.<\/strong><\/p>\n

Don\u2019t you think that increased engagement would help establish trust and rapport?\u00a0 Wouldn’t that benefit your company’s sales efforts?<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Video Converts and Creates Customers <\/strong><\/p>\n

41% of people take action<\/strong> after watching a video.\u00a0 \u2014IAB and Ipsos Mendelsohn, August 2011 <\/em><\/p>\n

Wouldn’t taking action be a positive response to your call to action? Wouldn’t you like a 41% conversion rate for your sales efforts?<\/p>\n

Are you beginning to see how web video could be one of the <\/em>most effective sales tools available to you? Are you beginning to see how web video could benefit you and your company?<\/strong><\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Relax: It’s Not Trash TV<\/strong><\/p>\n

The bad news is, if you don’t promote your company with web video, your competition will\u2014and you will be left behind.<\/p>\n

Even with that knowledge, you still may be hesitant\u2014even opposed\u2014to the idea of having a documentary-style video that features your business and clients. That was the case for one of my recent clients who is a plastic surgeon\u2014a profession where traditional advertising can be seen as tacky (similar to lawyers and psychotherapists).<\/p>\n

Before my initial consultation with the doctor, his assistant had a surprisingly emotional outburst and spent nearly 15 minutes expressing her fears that our video would exhibit the same lack of integrity she had seen on reality TV. (Keep in mind that I specialize in documentary-style video\u2014that means non-fiction storytelling, not \u201creality TV.\u201d)<\/p>\n

However, she was second to sing my praise after viewing the final product; the surgeon was the first. With web video, we were able to achieve his goal of helping patients get over their fear of surgery in a way that no other forms of advertising could achieve.<\/p>\n

Check out our Video Production Services Packages<\/span><\/a> overview.<\/strong><\/p>\n

Now that you know the potential benefits and heard from other satisfied business owners and non-profit directors like you, it’s time for you to take the next step. Take your marketing efforts into the 21st<\/sup> century? Contact us today for a complimentary consultation.<\/strong><\/p>\n

Check out our Video Production Services Packages<\/span><\/a> overview.<\/strong><\/p>\n

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