Company: TicketsNow
Industry: Event Tickets
Objective:
To increase conversions on mobile ticket sales!
Summary:
TicketsNow.com is a ticket resale site where consumers can buy and sell tickets to concerts, sporting events, and other ticketed events.
Although the desktop version of TicketsNow.com was viewable on smartphones like the iPhone and Android devices, the site was disorganized, hard to navigate, and difficult to view on a small screen. With 25% of all online ticket sales taking place on a mobile device, TicketsNow decided to implement a mobile website to increase conversions on mobile sales.
TicketsNow decided that for their mobile site, they’d eliminate unnecessary website elements and make it easier for users to search for the tickets they want. A more streamlined checkout process was also devised for mobile users.
Finally, the ticket website used Google Adwords to specifically target mobile users.
Results:
Sales grew by 100% with mobile conversion rates increasing by 50%.
As an additional benefit, TicketsNow was able to earn 30% more return-on-investment on their Google Adwords spend by specifically targeting mobile users and directing them to the mobile site.