“What’s wrong with talking heads?” you may ask.
Nothing—if your customers are into ‘80s rock music. But if you’re trying to launch an effective online marketing campaign, you need to get with the current program.
Let me ask you a question: Do you enjoy watching movies with a good story? If you do, you’re part of the majority of audiences, because most people like to be entertained with a story and follow the experiences of sympathetic characters.
I suggest that our shared love of a good story began when we were children and our parents would persuade us to go to bed with the promise of a bedtime story. Our shared love of stories continues into adulthood, as evidenced by news programs luring people to tune into their broadcast by announcing “Our top story tonight is . . . ”.
So doesn’t it make sense that, if you want people to tune into your message, a talking head won’t get the job done? Max Headroom may have had his moment in the spotlight back in the 1980s along with New Coke, but neither one of them lasted very long because they failed to take the little steps that would have made a big difference in their efforts to win over their audiences. Contact us to find out what those crucial steps are.
Here’s what a few satisfied customers had to say about effective communication with web video:
Thank you, Kamala, for the fabulous job you did on my 30 second mini doc. It’s amazing how much you can communicate in so little time with this kind of media. I’ve never done anything like this before so it’s kind of a leap of faith for me, but in those 30 seconds you can get a sense of my personality, see how I dance and how I teach and hear what my students think of me. It sure pays to hire someone who knows what they’re doing! —Laurie Ann Lepoff, Principal, Social Dance for Shy People & Klutzes
The video is set to music and the process Kamala used to create the video enabled her to represent the museum in a way that has never been done before. Kamala caught the essence of who we are and was able to create a 30 and 60 second video that we are continually using to market the museum to various target audiences.
—Michelle Martin, Director of Marketing & Public Relations, Coyote Point Wildlife Museum
Go beyond the talking head today! Find out how we can help you with our Video Production Services Packages .