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Webmercials
Webmercials resemble television infomercials but they are shorter and appear on the internet.
Their run time ranges from 30 seconds to 3 minutes (we recommend 30 sec. to 1 min.). They have
the advantage over television ads because they are interactive, allowing a website visitor to
view an ad at the point of sales. After the digital video production is complete, the
webmercials are compressed and converted into different streaming media formats or flash
presentations so that website visitors can become website customers.
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Research says that more than 60 million US households are online. Webmercials will
greatly increase the impact of your website. Many companies generate an average of
10-20% of their business from their websites; some companies have increased their
online sales by up to 20% simply by adding a webmercial to their website.
Webmercials are a cost-effective way to connect with your target customers and know
immediately if this marketing strategy is adding to your bottom-line. Of course your
sales will greatly depend on the amount of traffic to your website, so a member of
our network can help you increase your online traffic.
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Mini-Docs
A mini-doc is a short documentary with an average run time of 3-5 minutes (we
recommend 2-3 minutes, especially for the web). These mini-docs often appear on websites that
host podcasts (not
just to ipods). Similar to webmercials, mini-docs can help companies attract the
right client. By contrast to webmercials, mini-docs implement a documentary style
similar to reality TV to tell a short story. The narrative style yields a feeling of
endorsement similar to publicity. Think about the difference between buying a full
page ad versus having a reporter write a feature article about your company for a
local newspaper. Think about shows like BAY AREA BACKROADS and EVENING MAGAZINE with
your company as the focus of a segment- how much would you pay for that?
Watch the flash video version of the mini-docs in our Screening Room
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The following files lead to quicktime files that are all dial up
friendly. You may download the quicktime player for free at the apple
website OR watch the flash videos.
*Download the Quicktime
player for free at the Apple website.
*Please note that all prices are for 30-60 second videos unless otherwise indicated.
Additional services, cast & crew size, special equipment or rental needs will influence prices.
The prices listed are starting points based on deliverables comparable to the video
examples featured.
Strategic Online Placement-
- optimized placement on up to six (6) leading streaming video websites or cellular providers
including Yahoo & Google
- turn viewers into customers
- attract up to 1000 people a day per popular broadband placement
Raw Footage (1MB)-
"sub-compact" version:
- one camera set up
- one location
- no editing
- live audio only
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Basic (2MB)-
"economy" version:
- one (1) camera set up
- one (1) location visit (1 hour)
- no editing
- up to one (1) layer of audio: voice over (scripted message read by business owner)
- up to two (2) end titles (business name, what they
do, & contact information)
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Plus (2MB)-
"compact" version:
- up to three (3) camera set ups
- one (1) location (2 hour visit)
- up to two (2) edits connecting the visuals
- up to two (2) layers of audio: voice over and music
(stock or royalty-free)
- up to two (2) end titles (business name, what they do, & contact information)
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Bonus (2MB) -
"mid-level" version:
- up to four (4) camera set ups
- up to two (2) neighboring locations (2 hour visit total)
- up to five (5) edits connecting the visuals
- up to three (3) layers of audio: voice over,
testimonials, and music
- up to two (2) end titles (business name, what they do, & contact information)
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Personal Trailer (2MB) -
"premium" version:
- up to ten (10) camera set ups
- up to three (3) neighboring locations (4 hour visit total)
- up to nine (9) edits connecting the visuals
- up to three (3) layers of audio: voice over, testimonials, and music
- up to two (2) end titles (business name, what they do, & contact information)
- up to two (2) intertitles (text to provide
supplemental information)
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Broadcast Ad (2MB)-
"luxury" version:
Flash video (Coyote Point)
- a one-hour pre-shoot location meeting
- up to ten (10) camera set ups
- up to two (2) cameras, "multicam"
- up to four (4) sublocations of one primary locations
(4 hour visit total)
- up to nine (9) edits connecting the visuals
- up to two (2) "composite" or split screen frames
- up to four (4) layers of audio: voice over,
testimonials, ambient location sounds, and music
- one (1) professional voice actor to read scripted
message
- professional direction of amateur bit actors (in this case children on field trip)
- up to two (2) chyrons matching existing branding
(business name & contact information)
- up to two (2) intertitles (text to provide supplemental information)
*** this version is "broadcast quality" so it is the
caliber of television ads
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Mini-doc or Promo (3 mins.)-
"Top/Feature Story" version:
See Screening Room or
See WADU Screening Room
- up to twelve (12) camera set ups
- up to two (2) neighboring locations (4 hour visit total)
- up to thirty (30) edits connecting the visuals
- up to three (3) layers of audio: voice over, interviews, and music
- up to two (2) end titles (business name, what they do, & contact information)
- up to two (2) intertitles (text to provide
supplemental information)
*Please note that all prices are for 30-60 second videos unless otherwise indicated.
Additional services, cast & crew size, special equipment or rental needs will influence prices. The prices
listed are starting points based on deliverables comparable to the video
examples featured.
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