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Products	Which Level is Right for You?
Webmercials Webmercials resemble television infomercials but they are shorter and appear on the internet. Their run time ranges from 30 seconds to 3 minutes (we recommend 30 sec. to 1 min.). They have the advantage over television ads because they are interactive, allowing a website visitor to view an ad at the point of sales. After the digital video production is complete, the webmercials are compressed and converted into different streaming media formats or flash presentations so that website visitors can become website customers. Research says that more than 60 million US households are online. Webmercials will greatly increase the impact of your website. Many companies generate an average of 10-20% of their business from their websites; some companies have increased their online sales by up to 20% simply by adding a webmercial to their website. Webmercials are a cost-effective way to connect with your target customers and know immediately if this marketing strategy is adding to your bottom-line. Of course your sales will greatly depend on the amount of traffic to your website, so a member of our network can help you increase your online traffic. EXAMPLES: *Note: these are examples of different packaging and pricing. QuickFlick Webmercial (2MB) Basic Webmercial (2MB) Bonus Webmercial (2MB) Personal Trailer (Quicktime 2MB) Personal Trailer- 30 sec. (Flash video) Personal Trailer- 1 min. (Flash video) Broadcast Ad (Flash Video) >>> Click on the links to the right to view more samples. (for example "Basic") Mini-Docs A mini-doc is a short documentary with an average run time of 3-5 minutes (we recommend 2-3 minutes, especially for the web). These mini-docs often appear on websites that host podcasts (not just to ipods). Similar to webmercials, mini-docs can help companies attract the right client. By contrast to webmercials, mini-docs implement a documentary style similar to reality TV to tell a short story. The narrative style yields a feeling of endorsement similar to publicity. Think about the difference between buying a full page ad versus having a reporter write a feature article about your company for a local newspaper. Think about shows like BAY AREA BACKROADS and EVENING MAGAZINE with your company as the focus of a segment- how much would you pay for that? EXAMPLES: Want to see the difference between a mini-doc and a webmercial? Here are two different cuts of the same material: one a 30" webmercial (San Rafael Webmercial length- 2MB) and the other a 2:30 mini-doc (San Rafael Mini-doc - 6MB). The "Marin Makeover" below is another example of a mini-doc with varying run times, depending upon the intended usage. You can see how you would use each for slightly different purposes, but they are equally persuasive and a valuable part of any marketing mix. San Anselmo Makeover Mini-doc (4MB dialup, 3:15) San Anselmo Makeover Mini-doc (7MB broadband, 3:15) In a Heartbeat: Making of a Winner (Horseracing- flash video on reality adz) Spa Mini-doc (1 min short/excerpt) (4MB broadband, 1:15) Makeover Mini-doc (1 min short/excerpt) (3MB broadband, 1:30) Oakland Library Mini-doc/Promo (Flash Video, 3:30) Oakland Library Mini-doc/Promo (7MB broadband, 3:30) Watch the flash video version of the mini-docs in our Screening Room	The following files lead to quicktime files that are all dial up friendly. You may download the quicktime player for free at the apple website OR watch the flash videos. *Download the Quicktime player for free at the Apple website. *Please note that all prices are for 30-60 second videos unless otherwise indicated. Additional services, cast & crew size, special equipment or rental needs will influence prices. The prices listed are starting points based on deliverables comparable to the video examples featured. Strategic Online Placement- optimized placement on up to six (6) leading streaming video websites or cellular providers including Yahoo & Google turn viewers into customers attract up to 1000 people a day per popular broadband placement Raw Footage (1MB)- "sub-compact" version: one camera set up one location no editing live audio only Basic (2MB) - "economy" version: Flash video (reality adz) one (1) camera set up one (1) location visit (1 hour) no editing up to one (1) layer of audio: voice over (scripted message read by business owner) up to two (2) end titles (business name, what they do, & contact information) Plus (2MB)- "compact" version: Flash video (reality adz) up to three (3) camera set ups one (1) location (2 hour visit) up to two (2) edits connecting the visuals up to two (2) layers of audio: voice over and music (stock or royalty-free) up to two (2) end titles (business name, what they do, & contact information) Bonus (2MB) - "mid-level" version: Flash video (reality adz) up to four (4) camera set ups up to two (2) neighboring locations (2 hour visit total) up to five (5) edits connecting the visuals up to three (3) layers of audio: voice over, testimonials, and music  up to two (2) end titles (business name, what they do, & contact information) Personal Trailer (2MB) - "premium" version: 30 sec. Flash video (reality adz) 1 min. Flash video (reality adz) up to ten (10) camera set ups up to three (3) neighboring locations (4 hour visit total) up to nine (9) edits connecting the visuals up to three (3) layers of audio: voice over, testimonials, and music up to two (2) end titles (business name, what they do, & contact information) up to two (2) intertitles (text to provide supplemental information) Broadcast Ad (2MB)- "luxury" version: Flash video (Coyote Point) Flash video (Horseracing) a one-hour pre-shoot location meeting up to ten (10) camera set ups up to two (2) cameras, "multicam" up to four (4) sublocations of one primary locations (4 hour visit total) up to nine (9) edits connecting the visuals up to two (2) "composite" or split screen frames up to four (4) layers of audio: voice over, testimonials, ambient location sounds, and music one (1) professional voice actor to read scripted message professional direction of amateur bit actors (in this case children on field trip) up to two (2) chyrons matching existing branding (business name & contact information) up to two (2) intertitles (text to provide supplemental information) *** this version is "broadcast quality" so it is the caliber of television ads Mini-doc or Promo (3 mins.)- "Top/Feature Story" version: See Screening Room or See WADU Screening Room up to twelve (12) camera set ups up to two (2) neighboring locations (4 hour visit total) up to thirty (30) edits connecting the visuals up to three (3) layers of audio: voice over, interviews, and music up to two (2) end titles (business name, what they do, & contact information) up to two (2) intertitles (text to provide supplemental information) *Please note that all prices are for 30-60 second videos unless otherwise indicated. Additional services, cast & crew size, special equipment or rental needs will influence prices. The prices listed are starting points based on deliverables comparable to the video examples featured.
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